Boost Web Analytics in 2015 with a ‘Levels & Badges’ Mindset

Level Up!The beginning of a new year is the perfect time to optimize your web analytics configuration and reporting. With that in mind, here are some tips for taking Google Analytics (GA) to the next level.
Continue reading

Posted in Misc T, Mobile, Pay Per Click, SEO, Strategy | Leave a comment

Roasted Plantain & Sweet Potato Salad

Roasted Plantain & Sweet Potato Salad2014 has been the year of roasted vegetables for me.  Carrots. Brussel Sprouts. Onions. Peppers. Kale. Broccoli. Corn. Eggplant. Sweet Potatoes. You name it, I’ve been roasting it.

Why? Roasted veggies make the best summer salads.  One of my favorite combinations is this blend of plantains, sweet potatoes and black beans:


Continue reading

Posted in Misc T | Leave a comment

Has Your Website Gone Universal Yet?


If you depend on Google Analytics to measure the effectiveness of online marketing, it’s time to take you things to the next level — literally, by upgrading your site to Google Universal Analytics.

A few months out of beta, Google Universal Analytics now supports all of the features you’ve come to love from Google Analytics — and a few more.  Most notably, the ability for a user’s unique id to span devices and override IP and User Agent fields.

Continue reading

Posted in Misc T | Leave a comment



Wind howls.
It stings my nose.
I howl back.

Frost bites.
plunging my face into the snow,
I bite back.

Continue reading

Posted in poetry | Leave a comment

Hang ups

To read this poem in Spanish: hit 1.
For a bawdy limerick: hit 2.
Insightful haiku: hit 3.
For sonnets and other romantic poetry: hit 4.
If you’re into free verse, please stay on the line for the next available beatnik.

To connect to another human, at anytime:
hang up.

Posted in poetry | Leave a comment