SEO Code of Ethics

We comply with and support this SEO Code of Ethics:

• No SEO analyst employed by Icon Interactive™ will intentionally do harm to a client. This involves the continued use of any technology or procedure (without appropriate care) that is known to result in having the client site removed from search engine indexes or directories, or rendered inoperative. Questionable adherence to standards must be addressed via the Robots Exclusion Standard.
  
  
•  No SEO analyst employed by Icon Interactive™ will intentionally violate any specifically published and enforced rules of search engines or directories. Should rules and guidelines change (as they often do), the SEO analyst employed by Icon Interactive™ will promptly take action to comply with the changes as they apply to all clients. Where rules and guidelines are unclear, the SEO analyst employed by Icon Interactive™ will seek clarification and await approval from the appropriate search engine before continuing to utilize potentially harmful technology or procedures.
  
  
• No SEO analyst employed by Icon Interactive™ will intentionally mislead, harm, or offend a consumer. All individuals utilizing a search engine to visit a site will not be misled by the information presented to or by the search engine, or harmed or offended upon arrival at the client site. This includes techniques like "bait and switch" where the client page does not substantially contain and is not clearly associated with the optimized phrase, or may be reasonably offensive to targeted visitors.
  
  
• No SEO analyst employed by Icon Interactive™ will intentionally violate any laws. This involves the deliberate and continued violation of copyright, trademark, servicemark, or laws related to spamming as they may exist at the state, federal, or international level.
  
  
• No SEO analyst employed by Icon Interactive™ will falsely represent the content of the client site. This includes the practice of presenting different versions of web pages to different users except where that information is altered solely to meet browser specifications and needs, sensitivity to regional factors such as language, or product specific needs. In general, ALL requests for a specific URL should be served identical HTML by the web server.
  
  
• No SEO analyst employed by Icon Interactive™ will falsely represent others work as their own. This includes the taking of work from others in whole or in part and representing this work as their own. The SEO analyst employed by Icon Interactive™ may not make verbatim copies of the work of others (instead of authoring original work) without the prior consent of the other party.
  
  
• No SEO analyst employed by Icon Interactive™ will misrepresent their own abilities, education, training, standards of performance, certifications, trade group affiliations, technical inventory, or experiences to others. This includes quantifiable statements related to project timetables, performance history, company resources (staff, equipment, and proprietary products), and client lists. Guarantees will be restricted to items over which the SEO analyst employed by Icon Interactive™ has significant and reasonable control.