Internet Sites

A good website requires far more than an attractive design -- it requires good content, a sense of style, inherent simplicity, customer focus and seemless integration of technology.

What most Internet developers know about technology, they lack in understanding of branding, marketing strategy, and communication. And, the reverse is true of most advertising agencies and communication firms. Icon Interactive™ provides the best of both worlds. Our staff have experience both as Internet developers and as experienced communicators. The result is a unique ability to bring our customers’ brand identity to life.

Icon Interactive™ = Marketing + Technology

We implement a wide array of technology based on your company’s needs – rather than what we believe is the easiest solution for us to provide. We have experience and expertise creating web sites for Unix and NT, using a wide array web-based programming languages and technologies. We have experience integrating complex third-party applications and databases with Internet technology to provide a seamless web experience to your site visitors. And, although we offer technological expertise, we don’t stop there. Our knowledge of marketing strategy and communication allow us to apply technologies appropriately and effectively.

Our approach to web development is based on two solid marketing principles: knowledge of your customer; and, knowledge of your company and its products.

• We identify your business and marketing objectives and use them as the basis for developing web site requirements with an identifyable return on investment (ROI).
  
  
• We identify and promote content that are most valuable to customers to ensure that site visitors have a valuable and compelling online experience and find the information they need.
  

Having worked with clients of all sizes, from San Francisco to Madison, Icon Interactive™ has the expertise to bring the precise blend of strategy, design, brand knowledge, and technology to every project.