WiseTalk

Original marketing and tech-savvy tips from Icon Interactive™ available as an RSS feed and Podcast. Want to suggest a topic for WiseTalk? Contact us.

ROI: How Hard is Your Web Site Working?
An effective web site requires an ongoing investment, but with a good ROI strategy it doesn't have to costs you.

Great Service. Full Service. Self Service.
Great customer service used to mean providing a memorable, high-touch, face-to-face experience for customers. Now, it’s the opposite.

Checking Out or Getting Out? Reasons for Shopping Cart Abandonment
People used to abandon online shopping carts because they didn’t understand how online shopping works. Now, its because they do.

CAN-SPAM: Where's the Meat?
On January 1, 2004, the CAN-SPAM Act went info affect. Its enforceability is limited, but it provides web marketers a taste of things to come.

Garbage in, Garbage out: The Dirt on Google's New Algorithm
In 2004, Google’s new search algorithm has search-engine savvy web marketers scrambling for content instead of search engine rankings.

Who Gives a Blog?
In 2003, an estimated 5 million people published blogs. On the surface, it looks like people are saying nothing in record numbers.

Play it Again, Sam: Playing A Timeline Backwards in Flash
Sooner or later, every Flash developer is surprised to learn how difficult it is to play a movie backwards in FLASH. This brief tutorial presents an innovative approach.

Talking ‘Bout My Generation: The Evolution of Online Marketing Research
Marketing research can be expensive. Not knowing your customer’s needs can be costly. The Internet has proven to be quicker, more accurate and less expensive then traditional market research methods.

Who's Starting to Profit From E-Commerce? Nonprofits.
What a difference a few years makes. In 1999, charities had raised only $7 million via the Internet. Last year, these revenues were up to $124.5 million.

Quantity versus Quality: Effective E-Marketing Relationships
Successful email marketing isn’t based on volume. It’s based on knowing the person behind each email address; managing their expectations; and crafting relevant communications for each user.

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